Thursday, October 6, 2011

The "i" Protagonist

Steven Paul Jobs
The world mourns for the loss of a genius. I consider myself lucky to have witnessed the era of world-changing innovations that this man did. I would be lying if I don't admit I admired this guy ever more than anybody in the world only known to IT geeks. 

I don't remember when was the first time I came to know about Apple. But, I started paying attention to it when I was a freshman. I started showing interest in Apple's products ever since the first iMac was introduced. When I came to know the man behind every move of Apple, I started admiring him. 

I spent considerable time in reading articles about Apple and Steve Jobs in my college years. I also watched the movie "Pirates of the Silicon Valley" a documentary about the men ( Steve & Bill ) who made the work of technology what it is today. I very soon knew whom to look up in the wide spread IT jungle. Though there are many who hate Apple and it's man, I guess they will honestly regard the loss of Steve today.

It was by chance, I happened to come across a video link of Apple's WWDC conference where Steve introduced the first generation iPhone in 2007. It was just in 3 weeks since the release. The very moment after watching the complete video, Steve became one of my hero. People out there who had a chance to watch the presentation during it's release would agree with me on the electrifying feeling that ran down your spine when he so dramatically introduced the iPhone to the world. It was a nice feeling. I would have seen a dozen times the demo of pinch-to-zoom feature and have wondered for almost a week that if any body out in the world could create such thing. But there it was magically working out its brain for the ease of use for novice like us. 

I never have missed any Apple event since then. I follow the live blog of engadget as no live streaming is permitted during such conferences. I know the video will be posted the next day in Apple's home page and I will make a note to watch it. Steve's stage act has always been super-dramatic. He has been my inspiration right there. He *knows* how to introduce a new product. That's why they say "Sell it like Steve". I have shamelessly copied his on-stage presentation skills and have tried out in several occasions and also have witnessed how successful it works. 

The "i" factor - a little secret for the success of Apple's products. He brought the feeling of "YOU" being important by buying his products. When you mention it's very name ( iPod, iPhone, iPad, iMac ) you mention yourself first. He made you feel important, he just knew that's the way to win customer's hearts and he did succeed.

This day will be written in the world's history about the man who changed it the way he thought it should be. We get to see very few inspiring people who raise the bars to new height and even fewer who entirely set it to new standard against which all others will be measured. Steve Jobs has set the bar now; very very high!! For all the amazing (magical - as he would like to say) work he did, I payed him a standing ovation on the day when he stepped out of Apple. Today, I mourn with the world for the loss of a genius. I wonder if I will see one more who can change the way the world works, but for now I've seen enough. 

Thank You, Steve for all your works that helps me today. You'll be remembered. I'll tell your stories. We'll miss you.



Dedicated to the Man who revolutionized the IT world and authored the DNA of consumer technology in my era.
Photo Courtesy : www.apple.com